Nippon Express Co., Ltd. (Mitsuru Saito, President) last month put up several large billboard advertisements in O'Hare International Airport in Chicago.
Nippon Express has been pursuing global advertising/PR efforts with the aim of boosting corporate brand recognition in overseas markets and, following up on its advertising efforts begun last May at Frankfurt International Airport in Germany and Changi International Airport in Singapore, it has decided to post large billboards in O'Hare International Airport, a US hub airport used by numerous business travelers, as another step in this direction.
From March of this year, Nippon Express also plans to display billboard advertisements in Shanghai Pudong International Airport in Shanghai, China, a key business center in East Asia, at which time billboard advertisements will be on display in major airports in all four of Nippon Express' overseas regions (Americas, Europe, East Asia, South Asia & Oceania).
The copy line being used in these advertisements - "Express Your Business" - uses a play on the company name to highlight Nippon Express' ability to accelerate customers' business operations through customer-oriented logistics services.
Nippon Express remains committed to providing logistics-centered supply chain solutions in countries/regions around the world to facilitate customers' global expansion.
[Details of airport billboards]
| Sign locations | Two locations in Terminal 5 (passageway in front of Immigration) |
|---|---|
| Display period | January 1, 2019 - December 31, 2019 |
| Sign locations | Four locations in Terminal 1 (Pier A, A+, B, Z+) |
|---|---|
| Display period | January 1, 2019 - December 31, 2019 |
| Sign locations | 26 locations in Terminals 1, 2, and 3 (near business lounges and boarding gates) |
|---|---|
| Display period | January 1, 2019 - December 31, 2019 |
